Indian towel makers are investing in research and development for increased market penetration and expansion for better profitability. The country occupies the third place in the worldwide towel exports to the USA, followed by China and Indonesia.
The demand for towels has increased globally due to the growth of the global market and the increased mobility of people across national borders. With the increase in the popularity of the products and service offerings, these companies have also witnessed a rise in the number of sales leads and business opportunities.
The global trade in the towels is highly competitive. With a multitude of competitors and diverse offerings, many towel manufacturers feel that they need to step up their game in order to stand out from the crowd. Towel manufacturers have now become aware of the need to expand their marketing strategies in order to enhance their exposure and business opportunities.
Towel manufacturers have developed a variety of promotional and marketing tools that are now being used by various companies. A range of branded towels with exclusive designs are now available in the market. These branded towels are made to cater to the needs of both domestic and international customers. In addition, the manufacturers have launched a new line of towels that is made with superior quality materials and are designed to provide excellent performance and comfort.
Towel manufacturers have also come up with unique promotional gifts for their customers to make them feel special. They have also come up with a range of exclusive handbags, shoes, wallets, and other accessories that can be used for carrying towels in all the places. In order to provide a more personalized touch, a range of personalized umbrellas are also available for use in the homes and offices. All the promotional gifts offered by these towel manufactures are sure to add to the glamour and prestige of the brand and make it more popular among customers.
Towel manufacturers have also taken a cue from the global competition and have launched high end and innovative advertising campaigns on the World Wide Web. The Internet has witnessed an unprecedented boom in the number of internet-related businesses and products in the recent past and the towel industry is no exception.
Most of the online suppliers of towels and promotional products have come up with a huge range of attractive and unique products that can be customized according to the requirements of customers. A range of promotional gift ideas like mugs, pens, T-shirts, coasters, and other unique items are available for sale on the online sites of the manufacturers. A large number of customized gift ideas are also provided by the online towel suppliers in terms of towel tags, tablecloths, napkins, and other accessories.
Many of the towel manufacturers offer their customers the chance to choose the products that they like best according to their budgets. As far as the budget is concerned, they have produced some unique range of gift items and gift sets that can be purchased from their online stores for affordable prices. These gift items can be customized according to the requirement of customers and can even be used at parties and events.